Driver Power 2019: Japanese car makers triumph in Britain’s biggest brand satisfaction survey

Published at, 24th April 2019


  • Six out of the top 10 brands in the 2019 Driver Power manufacturer survey are Japanese
  • Lexus takes top spot, thanks to market-leading reliability and interior design
  • Silver medal for Alfa Romeo, while Kia takes bronze


Japanese car makers have dominated the Driver Power 2019 brand results, claiming six of the top 10 spots in the UK’s biggest and most comprehensive survey of new-car brands.

Hot on the heels of last week’s Driver Power new car results – which saw the Toyota Prius clinch a win as the best car on sale today – the Driver Power 2019 brand survey reveals Lexus to be the best manufacturer, according to thousands of Auto Express readers. Owners say the company’s cars offer peerless reliability, unbeatable build quality, and stunning styling.

Coming top of the interior and comfort, exterior, and reliability categories, Lexus repeated its 2018 and 2017 Driver Power brand triumphs, securing victory in the 2019 manufacturer survey with an overall satisfaction rating of 92.06%. Alfa Romeo followed closely with an overall score of 92.04%, alongside wins in the engine and gearbox, and ride and handling categories.

Kia’s third-place finish reflects the hugely impressive scores owners gave the brand for its servicing costs, reliability, infotainment systems, and practicality credentials. These highly praised aspects contributed to a satisfaction score of 91.54% for the Korean manufacturer.

Away from the top three Driver Power brand champions, Japanese companies held the majority of positions in the top 10. Mazda, Subaru, Honda, Suzuki and Toyota all gained a place in the top third of the survey of 30 manufacturers. And while German brands were noticeable in their absence in the top 10, the VW Group’s Czech-based manufacturer Skoda clinched fifth place. British brand Jaguar came ninth.

Ewan Shepherd, Director Lexus Division said: “This is our third consecutive best manufacturer title in the Driver Power survey. At Lexus we are always striving to do better and are thrilled that yet again British motorists have recognised and appreciated what we have to offer. It’s 30 years since the Lexus brand was born and it’s always been our aim not just to deliver the best customer service, but also to redefine what great service means to today’s customers. It’s this core commitment to excellence, a line-up of great new products and the hard work and dedication of everyone who works for Lexus – especially our retail partners – that has helped us once again claim top place in the Driver Power manufacturer rankings.

Steve Fowler, editor-in-chief of Auto Express, said: “It’s fantastic to see Lexus top the Driver Power brand rankings for the third year in a row. The company has a proven track record of building luxurious, desirable, and comfortable cars, and the stellar reliability rankings Lexus continually generates will be the envy of many car makers, too.”

For the full report, visit

The Driver Power 2019 top 10 brands:

Brand/position                                   Satisfaction rating

1st         Lexus                                       92.06%

2nd        Alfa Romeo                          92.04%

3rd         Kia                                           91.54%

4th         Mazda                                     91.51%

5th         Skoda                                      91.36%

6th         Subaru                                    91.09%

7th         Honda                                     90.97%

8th         Suzuki                                    90.75%

9th         Jaguar                                    90.72%

10th      Toyota                                     90.54%




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