– Kiplinger’s Personal Finance magazine grows its reach
to more than 900,000 subscribers
Kiplinger today announces it has acquired the Direct-to-Publisher (DTP) subscription file from Money magazine, which Meredith Corporation (NYSE:MDP; www.meredith.com) recently announced was ceasing publication with the current June/July issue. The move is a further investment by parent company, Dennis Publishing Group, into the U.S. consumer finance market. Kiplinger’s Personal Finance is now the only personal finance magazine in the U.S.
The deal with Meredith, who acquired the title from Time Inc. in 2018, will see Kiplinger’s Personal Finance magazine fulfill the existing DTP subscriptions for Money effective with the August issue. The acquisition brings Kiplinger’s subscription base to 920,000.
Denise Elliott, CEO of Kiplinger, said “We look forward to serving these high-quality and actively engaged, former Money readers with trustworthy, reliable guidance from Kiplinger’s Personal Finance. Additionally, we are excited about the new advertising opportunities presented to Kiplinger’s Personal Finance as the only personal finance magazine in the U.S. market going forward.”
Meredith said it was pleased that many former Money subscribers will be receiving a similar high-quality product in Kiplinger’s Personal Finance. Meredith will now turn its focus to serving consumers and advertisers on a soon to be enhanced www.money.com digital platform, which it continues to own and operate.
Kiplinger, founded in 1920 in Washington, D.C. publishes the largest paid-subscription publications in several financial fields: business forecasting (the weekly Kiplinger Letter); taxes (the biweekly Kiplinger Tax Letter); retirement living (the monthly Kiplinger’s Retirement Report) and yield-oriented investing (the monthly Kiplinger’s Investing for Income). Its most widely read products are Kiplinger’s Personal Finance, the monthly magazine which pioneered personal finance journalism in 1947, and kiplinger.com, its website with four million unique visitors and more than 30 million pageviews per month.