–Brand Marketing and Media Executive Brings Expertise to The Week-
Lisa Boyars, a top brand marketing and media executive formerly at Condé Nast and Hearst, joined The Week on May 28th as Senior Vice President of Marketing, a newly created position. Sara O’Connor, CEO of The Week, announced the appointment.
Boyars comes to The Week with a proven track record of success driving dynamic growth and new business across premium media organizations through connected content and experiences. At Condé Nast, she most recently served as Vice President of Marketing and Brand Development, building omnichannel initiatives across their media portfolio, including Vogue, Wired, and Vanity Fair, and leveraging the organization’s collective cultural influence on behalf of advertising and marketing partners. Prior, she was the lead marketing executive for The New Yorker, in the role of Associate Publisher, Integrated Marketing. At Hearst, she built an enthusiast-led branded content studio as Executive Director, Group Marketing for Hearst Men’s Group.
“Lisa comes to us with a wealth of experience and a level of creative ingenuity that will help us innovate at The Week in meaningful ways,” said O’Connor. “With The Week actively expanding its influence in the marketplace, Lisa’s expertise, coupled with that of our new Chief Sales and Marketing Officer Adam Dub, sets us up for the future.”
In her new role at The Week, Boyars will work with Dub to lead brand marketing on behalf of The Week and its partners. Together, they will insure a unified, mission-focused approach to business and customer interactions. Additionally, Boyars will help spearhead fresh brand partnerships and branded content strategies, and develop new trade and consumer experiences that unite the global influence of the Dennis enterprise portfolio.
“I’ve always admired the editorial mission of The Week and believe that its consumer value proposition has never been more relevant. As news sits at the center of culture, thoughtful audiences crave trusted media sources who enable them to personalize their perspectives on the world, ” Boyars said. “I’m looking forward to collaborating with the team and our brand partners to evolve our positioning, presence, and impact in intelligent ways.”