The Week Junior continues stellar ABC growth now 59,266 – up 29.1% year-on-year

Published at, 16th August 2018
  • The Week Junior adds 13,006 paid weekly readers period-on-period
  • The Week and MoneyWeek show stable paid circulations

 

The Week Junior, Dennis’ current affairs magazine aimed at curious and smart 8-14 year olds, continues to go from strength to strength with a marketing leading ABC increase . This new headline figure of 59,266 contains 51,937 subscribers. The magazine also saw a period-on-period increase of 13,006 paid newsstand and subscriber copies – up 30.75%.

Since its November 2015 launch the title has grown every audit period, and it is now one of the largest children’s magazines in the UK.  Anna Bassi, Editor-in-Chief of The Week Junior, said, “This fantastic result shows a real appetite for high quality, factual and informative content for young people. It is a great testament to the hard work, commitment and talent of the team that produce it and we are absolutely delighted.”

 

The Week – ABC 177,158

The Week’s headline number fell overall but this was overwhelmingly the result of a drop in bulk copies which were reduced by 50%. This  decision reflects a switch in emphasis from physical sampling to digital marketing channels. Paid circulation held steady at 177,158, showing the ongoing loyalty of readers and consistent marketing investment .

The Week Digital Publications also saw an increase period-on-period of 1.7%, rising to 39,442 per issue.

 

Money Week – ABC 43,933

The latest edition to The Week’s portfolio, Money Week, also reported a steady ABC figure, with a weekly average ABC of 43,933.

 

Kerin O’Connor, CEO of The Week, said: “Once again The Week’s stable of magazines have demonstrated the enduring importance of great customer relationships and superb editorial quality. We are particularly proud of the innovative The Week Junior, which has become one of the most successful magazine launches of recent years. I look forward to the launch of its sister monthly title, The Week Junior Science + Nature in early September. The Week and Money Week have continued to deliver stable paid circulations.”

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