The Week Junior is UK’s fastest growing magazine with 26.1% ABC increase

Published at, 14th February 2019
  • The Week Junior reports 36.7% YOY print subscription increase
  • Viz sees 4.3% increase as it enters 40th year of publication
  • Land Rover Monthly grows 3.6% YOY combined circulation
  • Fortean Times up 8.6% YOY combined circulation

The Week Junior, Dennis’ current affairs magazine aimed at curious and smart 8-14 year olds, continues to go from strength to strength with a market leading ABC increase of 26.1%, from 48,017 to 60,542 YOY. Its specialist titles Land Rover Monthly and Fortean Times report an increase of 3.6% and 8.6% YOY respectively, despite challenging market conditions.

The Week Junior – up 26.1% YOY to 60,542
The Week Junior, Dennis’ current affairs magazine aimed at curious and smart 8-14 year olds, continues to go from strength to strength with a market leading ABC increase of 26.1%, with a 36.7% increase in paid-for print subscribers to 55,080.

The Week – ABC 186,232
The Week delivered a brand certificate figure of 186,232 for its print and digital circulation. The strategic decision to discontinue large scale bulk copy distribution saw 43,974 free and sample issues removed from its annual distribution. The magazine now reports 3,962 monitored free issues for the period.

Money Week – ABC 37,907
The latest edition to The Week’s portfolio, Money Week, also reported a lower ABC figure, with a weekly average ABC of 37,907, reflecting a focus on subscription yield.  

Kerin O’Connor, Chief Executive of The Week, said: “These ABC results show a solid, sustained performance for the Dennis current affairs portfolio; demonstrating the continued power of our subscription model. I’m particularly delighted with The Week Junior’s continued accelerated growth – showing there is a real appetite for high quality, factual and informative content for young people. For The Week, we have rebalanced the circulation mix for future success, and Money Week is also in good shape to shine going forward.”

Viz up 4.3% YOY to 48,588 combined
As Viz enters its 40th year of publication, it reports an ABC combined increase of 4.3%, with 43,647 print circulation and 4,941 digital.

Dharmesh Mistry, Publishing Director, Lifestyle division, said: “Viz is a great example of how brands can stand the test of time and appeal to a new, younger audience whilst keeping their loyal fans. 2019, Viz’s 40th anniversary year, promises to be an exciting one with brand extensions and commemorative merchandise, all done in true Viz style.”

Fortean Times up 8.6% YOY
Dennis’ specialist title, Fortean Times, reports a strong ABC period, with a combined circulation of 14,816, up 8.6% YOY.    

Computer Shopper and PC Pro up YOY
Dennis’ established technology titles Computer Shopper and PC Pro both report a YOY increase of 2.1% and 2.7% respectively.

 

Dennis Jul-Dec 2018 Combined ABC

Title – Combined

Average

PoP

YoY

PoP

YoY

AUTO EXPRESS

37,536

 

-3,067

 

-7.6%

COMPUTERACTIVE

73,513

 

-4,820

 

-6.2%

COMPUTER SHOPPER

14,907

 

302

 

2.1%

CYCLIST

23,661

 

-853

 

-3.5%

EVO

36,080

 

-1,537

 

-4.1%

FORTEAN TIMES

14,816

 

1,178

 

8.6%

LAND ROVER MONTHLY

16,009

 

563

 

3.6%

MONEYWEEK

37,907

-6,026

-8,174

-13.7%

-17.7%

OCTANE

34,541

 

-724

 

-2.1%

PC PRO

24,654

 

658

 

2.7%

THE WEEK

186,232

-30,368

-55,158

-14%

-22.9%

THE WEEK JUNIOR

60,542

1,275

12,525

2.2%

26.1%

VIZ

48,588

 

2,015

 

4.3%

WEB USER

26,519

 

-637

 

-2.3%

Share :