evo Magazine Reveals New Look

30.01.13

World’s premier performance car magazine fit for the future

Digital success with 150,000 app downloads and over 30 million YouTube views

 

The world’s leading performance car title, evo magazine, today reveals a new look.

 

Redeveloped, redesigned and refocused – evo continues to champion the ‘thrill of driving’ while increasing its commitment to road tests, motoring features, driving adventures, group tests and long term car reviews.

 

evo’s redesign, led by led by award-winning art director Rob Gould, promotes a cleaner and more luxurious look. New fonts and new page layouts align it closer with evo’s leading iPad interactive edition.

 

evo signature photography, in-depth reporting, thorough road testing and global motoring adventures remain at the core of the magazine’s proposition.

 

Nick Trott, Editor of evo said: “evo is the most respected performance car media brand on the planet. The editorial redevelopment reaffirms the title’s professionalism and dedication to the cult of cars and driving, with the design improvements giving us further opportunities to celebrate the incredible world of performance motoring. “

 

The content redevelopment includes greater focus on the road test section ‘Driven’, drive features on cult and iconic cars, and additional buying features to reflect the most exciting used sports cars on the market today.

 

“Not only that”, Nick continues, “I’m pleased to announce the arrival of a new columnist – and a motorsport legend to boot – three-time Indianapolis 500 winner and four-time Indycar champion Dario Franchitti.

 

“Our readers are incredibly knowledgeable and passionate about driving – our aim with the improvements is to bring them even closer to the thrill of driving.”

 

Geoff Love, Publishing Director of evo, said: “Over the last couple of years evo has set out to broaden its readership and become relevant to the performance car enthusiast wherever they are searching for content. Our app has seen phenomenal success with over 150,000 downloads and was voted Motoring Magazine of the year at the 2012 Digital Magazine Awards. The brand has got a huge following online as well, with nearly 100,000 subscribers and 30 million video views on our You Tube channel. Add to this our 26,000 Twitter followers, 500,000 monthly unique website visitors and 40,000 Facebook followers, the reach of the evo brand has never been as important nor as wide ranging. This redesign will allow readers and advertisers to experience the very best of the brand on whatever platform they choose.”

 

The new look evo hits the shelves on Wednesday 30th January 2013.

 

-Ends-

 

PR & Communications Director
Jerina Hardy
020 7907 6607
Dennis Publishing
30 Cleveland Street
London
W1T 4JD

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