The Week, Octane and Digital SLR Photography deliver impressive ABC results for Dennis Publishing
• The Week delivers 27th consecutive increase, growing 3.9% YOY to 187,536
• Digital SLR Photography shows significant growth of 7% YOY to 35,501
• Octane sees a strong increase of 6.4% YOY
• evo, Men’s Fitness and MacUser see strong iPad and digital edition sales
James Tye, CEO of Dennis Publishing said, “I’m delighted that a number of our titles have once again shown strong growth in a challenging print market. The Week especially stands out for growing its presence across multiple platforms.
If I have a frustration it is that some of our outstanding digital sales results cannot be reflected in these audits. evo would have shown a significant ABC increase if we could have included the 6,000 iPad subscribers we have, let alone the 300,000 individual downloads we have seen. The current ABC rules seem to make it extremely hard for us to include this large and influential audience in our circulation audits which in turn is not giving our advertisers the complete picture.”
• The Week – up 3.9% YOY to 187,536
Another successful ABC for Dennis Publishing’s current affairs title, The Week, with its 27th consecutive ABC increase; rising by 3.9% YOY and 2.1% POP with 7,034 new readers added. The Week continues to dominate the current affairs category with its strong subscription base of over 157,000 subscribers.
2011 also saw the simultaneous launch of The Week’s new website, theweek.co.uk, and an iPad edition, which have had a fantastic response from readers. The Week app also featured as the top grossing app in Newsstand on the first day that the open-house period ended on Friday 10th February.
Kerin O’Connor, CEO of The Week, said: "This ABC increase is a fantastic achievement in today's publishing environment. It caps our most successful ever year in business, and is testament to The Week's enduring appeal and brilliant editorial. 2011 also marked our successful foray into digital publishing with the launch of our daily news website and critically acclaimed iPad edition."
• Digital SLR Photography sees strong growth – up 7% YOY
Photography title, Digital SLR Photography, sees a significant increase with 7% YOY, taking the magazine up to a readership of 35,501 between January and December 2011.
John Garewal, Publisher, said: “Digital SLR Photography has again bucked the market and sector trends to deliver a 7% annual headline increase. Our advantage is content based. By understanding the passion of a photographer we consistently deliver fresh ideas that inspire readers to take better shots. This basic strategy, coupled with a desire to make every issue better than the last, allows us the luxury of a readership that look forward to the next and every issue.”
• Motoring – Octane and Land Rover Monthly – up 6.4% and 0.5%
Classic car title Octane sees another significant increase of 6.4% YOY rising to 37,190 and Land Rover Monthly continues to see steady growth, rising 0.5% YOY to 23,789.
Geoff Love, Publisher, said: “With a 5th ABC increase in succession, Octane continues to outperform its revivals. With French and Italian editions now in existence and with initiatives such as the International Historic Motoring Awards, Octane is establishing itself as an important international classic car brand. Land Rover Monthly also continues to set the pace within this specialist market. Since Dennis Publishing acquired the title, it has gone from strength-to-strength and with increased investment in the magazine planned for 2012, we are looking forward to closing the gap further on competitors.”
• Strong iPad sales of evo, Men’s Fitness and MacUser
Digital sales for evo have been especially strong on the iPad with over 300,000 downloads of the app from iTunes and the Apple Newsstand. evo currently has over 6,000 live and fully paid-for subscribers to its iPad edition. As the delivered content contains substantially more video and images, then it falls outside the 95% similarity ABC rule and cannot be included in the ABC certificate.
MacUser and Men’s Fitness have 3,648 and 3,987 average, monthly digital edition sales respectively which appear on the ABC certificate but not in the headline figures.
Dennis Publishing sold over £1million worth of magazines and Magbooks via the app store in the last 6 month ABC period.
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